TOYOTA hatsuni miku Dream Harmonic
For the launch of the all new Corolla, Toyota partnered with Japanese sensation Hatsune Miku, an entirely virtual pop icon. By combining the appeal of Hatsune Miku with Toyota’s brand, the campaign aimed to attract a younger demographic, showcase Toyota’s technological prowess, and create a memorable and engaging experience that bridged the gap between automotive excellence and digital entertainment. We facilitated production of their web campaign comprised of five original live action skits featuring Miku.
2020 TOYOTA COROLLA WALKAROUND VIDEO
For the launch of the all new 2020 Corolla, Straylight / DSP produced an extended highlight reel in collaboration with Stage3 Agency. Shooting on location in Plano TX and at Toyota’s new national headquarters, this video provides a comprehensive look at the Corolla’s features, helping potential buyers get a clear sense of what the car offers in a visually engaging way.
TOYOTA PRIUS KINGDOM
To complement a series of new broadcast spots highlighting the new Toyota Prius lineup, we created content for an interactive website that detailed each of the new interior and exterior features. Intertrend Communications created the custom website using our content in four different languages. Click the link below to view the website.