ALPINE RESTYLE
In 2016 we completed the first ever broadcast commercial for Alpine Electronics in collaboration with Stage3 Agency and creative director Oliver Chan. The spot was broadcast nationwide and featured Discovery Channel celebrity host Richard Rawlings. Extended cuts complement the 30-second broadcast spot offering more detail on the product.
AT&T AWAY WE HAPPENED
Working with Coal Media and Intertrend Communications, DSP produced and executed an ambitious web campaign for AT&T. Featuring YouTube sensations WongFu, we enrolled online fans to help write our episodes in a first of its kind production effort. The series earned Intertrend recognition with the 2013 Effie Award in multicultural advertising.
AUDEMARS PIGUET
Seeking to highlight our product photography skills, Straylight/DSP generated this showpiece for the exclusive Audemars Piguet Royal Oak timepiece. Macro photography, interactive lighting, and 2D and 3D compositing are complemented by a specially commissioned audio track by Swedish DJ Johan Paalson.
AT&T WHEN IT COUNTS
Following up on the award winning success of “Away We Happened”, AT&T sought again to leverage the social media prowess of YouTube influencers WongFu. DSP facilitated the production of their bold multi-episode web series bringing in talented choreographers and dance teams to elevate the brand for diverse youth audiences nationwide.
TOYOTA DIGITAL MARKETING
Serving as creative producers in partnership with Agencies Intertrend Communications and Stage3, we produced exclusive content for Toyota’s new vehicle campaigns beginning in 2010 with the launch of the all new Prius family. Other efforts included viral digital marketing campaigns featuring web and pop icons such as Hatsuni Miku.
SHANGHAI SEDUCTION
In 2019, three digital marketing promos were created to announce the release of Shanghai Seduction. The creative non-fiction novel by author Stephanie Tsai recounts her experiences as an ex-pat probing the mysteries and wonders of life in Shanghai. Each of the 30-second promos highlight different aspects of the books novelization .